“Bosch fuel pump for Swift diesel 2015 — rate?”
Identifies the part, checks what it fits, and quotes the genuine and aftermarket rates side by side with GST — the fitment question that normally only the counter man can answer.
For distributors, dealers and suppliers
Quote every enquiry.Not just the ones you got to.
In most B2B businesses the real rates sit with one or two people — so every enquiry waits for them. Ordder reads the enquiry, prices it from your rate list with GST, MOQ and delivery, and raises the invoice when the buyer says yes.
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Mehta Packaging
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What the books recorded
- 2,000 pcs @ ₹23.00
- ₹46,000.00
- Delivery — Bhosari, Pune
- ₹850.00
- GST @ 18%
- ₹8,433.00
- Invoice total
- ₹55,283.00
The problem
Quoting is the bottleneck, and it caps how big you get
It is not a sales problem and it is not a staffing problem. It is throughput: the number of enquiries your business can turn into quotations in a day is the number one or two people can type. Hiring does not fix it, because the rates are not written down anywhere a new person can use.
Only you can quote
Staff cannot be trusted with the rate structure — which party gets which slab, where the quantity break sits. So everything routes through you, and when you travel the desk stops.
Enquiries scroll away
WhatsApp has no pipeline. A message that arrives while you are on a call is gone by evening. Nobody finds it again, and nobody knows it was missed.
The buyer asked four suppliers
The same message went to your competitors. In commodity B2B the first credible quotation usually takes the order — not the lowest one.
No record of any of it
How many enquiries came in last month? How many were quoted? What converted, and what was simply never answered? Nobody in the business can say.
What it does
Enquiry to invoice, without a person in the middle
- 01
The buyer messages
WhatsApp, email, or a form on your own site. Nothing for them to install, sign up for, or learn. They message exactly as they do now.
- 02
It understands the enquiry
Product, quantity, unit, delivery, timeline, specifications — assembled across several messages if the buyer gives details piece by piece.
- 03
It asks only what is missing
One question at a time, the most important one first. It never asks twice for something already answered — the commonest way a bot loses a buyer.
- 04
It sends a priced quotation
From your catalogue, with your GST slab, delivery charges and minimum order quantities. Want the final word? Turn on approve-first and nothing reaches a buyer unseen.
- 05
“Yes” becomes an invoice
A real, numbered GST invoice, raised automatically and pushed to Zoho Books. Nobody retypes anything.
In your trade
The enquiry your buyers actually send
Not a form. A message, half-written, in the middle of their own day. This is what arrives, and what the desk does with it.
“50 cartons, need by Friday. What’s my rate?”
Recognises the party, applies their slab rather than the list rate, checks the MOQ, adds delivery for their pincode, and sends the quotation.
“1kg pouches, 10,000 pcs, delivered Bhiwandi.”
Prices against the quantity break, adds freight for the distance, and states GST separately so the buyer’s accounts team can read it without asking.
“TMT 12mm, 5 ton, site at Wagholi. Today’s rate?”
Quotes at the current rate, adds delivery by distance, and states the validity — so a rate that moves weekly is never honoured a month later by mistake.
A photo of a spec sheet, no covering message.
Reads the specification off the sheet, matches it to your catalogue, asks the one dimension that is missing — and escalates to your engineer when the job is genuinely bespoke.
“Modular kitchen, 8×10, need a quote.”
Asks the scope questions an estimator would ask — finish, shutters, site condition, timeline — and hands over a structured brief instead of a one-line message.
“Pune to Hyderabad, 3 ton. When can you lift?”
Quotes freight for the lane and the weight, states the detention terms, and confirms the pickup window.
“22k chain, 15 gm — today’s rate?”
Quotes against the day’s rate with making charges and GST, and marks how long it holds — because yesterday’s quotation is a loss, not a sale.
When it earns its keep
The weeks that decide the year
Season
Enquiries treble in the festive run, before the monsoon, at the start of the buying season. Your headcount does not. The desk absorbs the spike without a temp who has to be taught your rates.
When you travel
Market visits, exhibitions, a week at the factory. The business stops quoting exactly when you are out meeting the people who will send more enquiries.
When a salesman leaves
His WhatsApp went with him, and so did the history of every deal he was working. What Ordder recorded stays with the business.
Across branches
Two counters quoting the same item at two different rates is how margin leaks quietly. One catalogue means one answer, wherever the enquiry lands.
What it is worth
Do the sum with your own numbers
Count the enquiries that came in yesterday. Multiply by the minutes each one takes to read, look up, price, check the GST slab and type out. That is the time the desk gives back — every day, not once.
Then add the ones nobody got to at all. Those do not show up as a cost anywhere in your books, which is exactly why they keep happening.
A junior to do the same job
A sales coordinator who can be trusted with rates costs a salary every month, needs training on your slabs, and takes what they learned with them when they go.
Ordder
Starts free for the first 10 enquiries a month, and from ₹399 after that. It reads your existing Excel, so there is nothing to write down first.
What sellers say
“Ordder gives us a much more structured way to handle enquiries and make sure opportunities don't get lost between WhatsApp messages, calls and follow-ups.”
“Ordder helps us respond faster, keep enquiries organised and move customers towards an actual order instead of letting conversations disappear in WhatsApp.”
“Ordder brings discipline to our sales process. Our team gets speed and structure, while human involvement stays exactly where it matters.”
Where it stops
Knowing when not to answer is the feature
You are handing over the conversation where your money is decided. It is worth knowing exactly where the desk stops and you take over.
It will not invent a price
If the item is not in your catalogue, or the rate depends on something it cannot see, it says so and hands the deal to a person. A wrong quotation binds you to honour it — so it would rather ask.
It will not negotiate
A discount request, an unusual credit term, a buyer pushing on rate — those go to a named person with the whole conversation attached, immediately.
It will not message people who did not message you
This is an order desk, not a broadcast tool. It answers enquiries you received. It does not run campaigns at a contact list.
The questions sellers ask first
- Does my buyer have to install or sign up for anything?
- No. They message your WhatsApp number, email you, or fill the form on your own site exactly as they do today. There is nothing for them to adopt, so there is no adoption risk.
- Do the quotations go out from my number or yours?
- Yours. Quotations are sent from your own WhatsApp Business number, under your business name, with your rates. Ordder is not visible to your buyer.
- What if my prices are only in an Excel file?
- That is the normal case and it is the fastest way to start. Upload the sheet you already keep — Ordder works out which column is the rate and which is the GST slab, and shows you its reading before it saves anything.
- Can I check a quotation before the buyer sees it?
- Yes. Approve-first mode is a per-account setting: the desk drafts the quotation and holds it until someone on your team approves. You can turn it on while you build confidence and off later.
- What happens when it cannot work out what the buyer wants?
- It asks one clarifying question at a time, and if it still cannot be sure it escalates to a named person on your team with the full conversation attached. It never guesses at a price.
- Is my rate list visible to other businesses on Ordder?
- No. Every client’s data is separated by PostgreSQL row-level security enforced by the database itself, not by application code remembering to filter — so a bug in our code still cannot show your rates to another seller.
Point it at your rate list and watch it quote
Your buyers already send enquiries on WhatsApp — that part has already changed. The only question left is whether they get an answer today or tomorrow. The Excel you already maintain is all it needs to start.